Update

Google's Project Jacquard to make smart fabric for smart clothing, Levi's first official partner

google fabric 02 project jacquard
Credit: Zach Miners

Update 05/29 10:00am: Story updated with news about Levi's partnership.

Wander around the halls of Google’s I/O conference and eventually you’ll bump into a large table covered with a blue cloth. But being I/O, this is no ordinary cloth. It’s a smart fabric developed by Google’s advanced technology group that could one day control your smartphone or the lights in your home.

Called Project Jacquard, it’s an experiment that involves weaving electronics into fabric to create the equivalent of a touch screen inside the material. The surface feels like a patch of corduroy, but stroking your fingers up and down or sideways controls nearby electronics.

Google had set up a few demo stations on the table where people could interact with the cloth. One patch allowed you to manipulate a 3D image on a nearby display, while another changed the song on a phone, and yet another controlled the lights overhead.

It’s not clear what Google plans to do with the technology, which was developed by its Advanced Technology and Projects group, the division responsible for Project Tango, Google’s 3D mapping technology.

On Friday morning, Levi's was announced as the first partner company for Project Jacquard, though no actual specific "smart clothing" was announced. So you'll be able to be a Levi's...something...but we don't know what it is yet or what it will do, exactly.

A website for Project Jaquard says virtually nothing, but there’s some video of an industrial sewing machine weaving fabric, so its possible Google has come up with a way to mass produce cloth with electronics woven inside it. The fabric is currently being woven at mills in the U.S. and Japan, according to a sign near the table at I/O.

Carsten Schwesig, who works on the project and was giving demos, said the technology can be incorporated into virtually any woven fabric. A wall behind the table had pieces of wool and silk hanging from it, suggesting where the technology might end up.

Google and its partners have been working on the technology for roughly a year, Schwesig said. Google says it’s built around the idea of “connecting without screens.”

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