Google is giving Android developers a firm deadline for submitting apps and games they want to the new Designed for Families section of the Play Store.
The cutoff is May 28, just one day before the beginning of Google I/O. The developer conference is where Google makes announcements about new initiatives, so we're expecting the new family-friendly app selection will get prominent play.
The email (pictured) reminds developers their apps must meet specific content ratings and other requirements in order to be included.
The story behind the story: Google's Designed for Families program is an effort to showcase the kid-friendly apps and games in its Play Store. Making them easier to find could mean more downloads and in-app purchases, which is good for Google and the developers alike. The new effort may also help Google catch up to Apple's App Store, which is regarded as having the best collection of educational and kid-friendly apps.