Google’s new Android for Work platform is ready to get down to business, finally making its debut in the Play Store.
The app’s launch is the final piece in a year-long rollout of Google’s effort to build Android into a work-friendly platform.
Android for Work allows corporate IT managers to exert greater control over their company’s Google Apps while keeping such tinkering separate from employees’ personal details on their smartphones.
Android for Work creates walled-off versions of apps like Chrome, Gmail, Drive, and others, denoted by a tiny briefcase logo (pictured).
The selling point for Google is that as an employee of an Android for Work business, you would get better separation between your personal bookmarks, email, files, and other content without having to carry around two devices or co-mingle your work and private life in the same applications.
Despite its presence in the Play Store, you won’t be able to install the app unless you’re part of a business that’s rolling out Android for Work.
The story behind the story: Google has been trying to make its products work-friendly for several years, going back to when it first began selling Google Apps to businesses. If it can craft together a solution that is easy to implement and provides a high level of security it could have a winner given Android’s popularity. It won’t be easy, as Apple’s partnership with IBM and Microsoft’s long-time enterprise credentials will continue to be formidable foes.