Google really wants to get the Moto 360 smartwatch into your hands.
Seven months after the best looking Android Wear device yet hit store shelves, Google is cutting the price by $85. The watch with the circular face and the not-so-circular display began life priced at $250 but is now available for $165 from the Google Store. The price cut appears to be permanent and not part of a limited time sale.
The Moto 360 also got a price cut on Amazon and Best Buy, where it's selling for slightly more at $180 and up. The champagne version of the Moto 360, for example, costs $220 at Best Buy at this writing—a price drop of $110 compared to the original price.
The Google Store is only selling the basic black and gray models at the $165 price.
The story behind the story: It’s awfully coincidental that the Moto 360 gets a price cut just after Apple Watch pre-orders began—apparently with much success. But the Apple Watch and Moto 360 aren’t technically competitors at this stage, since you need an iPhone to make your Apple Watch useful and an Android device to use the Moto 360. Most people buying a smart watch are already invested in one platform or the other.
Later on, Android Wear devices and the Apple Watch may be differentiators for people shopping for a new smartphone, but it’s too early for that. The only way this is not coincidence is if Google drops its rumored Android Wear app for iOS that makes Google wearables compatible with the iPhone.
At $165, the Moto 360 is now the cheapest wearable you can get at the Google Store, followed closely by the Asus Zen Watch.
It’s not clear why we’re seeing the price cut now. Perhaps the 360 isn’t selling well and this is a way to clear out stock, or maybe Lenovo-owned Motorola has plans for a Moto 360 follow-up—the original model has been out for more than half a year now.
Whatever the case, if you’ve had your eye on the Moto 360 now is the time to buy.