Report: Amazon’s upcoming Unlocked initiative will offer paid apps for free

BY GreenBot Staff

Published 21 Mar 2015

Amazon staked its reputation on its rock-bottom prices, but according to a new report, it’s about to undercut the entire Android app market. According to TechCrunch, Amazon Unlocked will be a new section of the Amazon Appstore, will offer a number of otherwise paid apps games for free—complete with any in-app purchases the app may offer.

TechCrunch likens it to “Amazon ime for apps,” though it looks to be an extension of the existing daily free app promotions Amazon runs on the its Appstore.

If nothing else, Amazon Unlocked will give users a good reason to give Amazon’s app market another look. But developers st to get a boost here, too, not just through increased promotion. TechCrunch notes that developers can leave Unlocked, when they do, users will have to begin paying for in-app purchases again.

t another way, Amazon Unlocked gives app developers an opportunity to make money off of their apps, even after giving it away for free.

TechCrunch, which learned about Amazon Unlocked through a leaked internal presentation, says there’s no timetable for Unlocked’s rollout, that participating developers can’t discuss the program at the moment since they’re under a non-disclosure agreement.