When Amazon Wallet launched it looked like the retailer was ready to take on Google Wallet, offering a new app that would store all your credit cards, loyalty program information, and keep a record of Amazon Shop with Points rewards.
But Amazon has reversed course and nixed the beta Android app and the version for its disastrous Fire Phone. Your stored payment methods are still available online, which you can of course use to buy things from Amazon.
Amazon emailed Wallet users this week to let them know it was getting rid of the app. It never left beta during its six-month run.
When we compared Amazon Wallet to Google Wallet the latter was the clear winner, though Amazon’s option showed some promise. It was also deeply integrated into the Fire Phone, putting your most recently used card on the home screen’s carousel. With Fire Phone sales so bad, Amazon decided it didn’t need to battle Google on its own platform.
Why this matters: The mobile payments game is tough. Google Wallet has struggled to gain traction, only recently getting more widespread adoption thanks to the entry of Apple Pay. Google is also looking into buying rival carrier-backed Softcard to eliminate another barrier, as some U.S. carriers have investment in Softcard.