Just like a sports team axing its coach after a poor season, Samsung may be ousting the head of its mobile division.
According to the Wall Street Journal, co-CEO J.K. Shin may be replaced by B.K. Yoo, another co-CEO who oversees Samsung’s home appliance and television businesses. This would put him in charge of Samsung’s Galaxy smartphone line, which includes the Galaxy S5, Galaxy Note 4, and a large portfolio of other devices.
Shin led Samsung’s rise to dominance of the Android phone ecosystem. Yet the Galaxy S5 significantly underperformed, selling 40 percent fewer Galaxy S5 models than the Galaxy S4. Samsung’s market share also dipped in the last year, dropping from nearly 33 percent to 25 percent.
The shakeup is still a rumor at this point, so we can’t say for sure whether Shin will lose his job or who would take over. However, the buzz about a possible reshuffling indicates Samsung is scrambling for answers to reverse its fortunes and stay on top.
The story behind the story: Samsung has had a rough year with multiple quarterly profit drops. The company is pledging to make fewer phones, which is a stark reversal from its previous “more is more” approach. With so many competitors making great Android phones, it may be time to ditch all those software add-ons and focus on great devices that take advantage of Android's best features.