Google Now's march into every corner of your life continues, as it's now dealing out cards for local crime alerts and solar eclipses.
The crime notifications are a little geographically challenged at the moment, as our editor-in-chief found one in his feed for Lafayette, Calif., despite not living in that city. Given the public safety angle, however, Google has probably built in a pretty wide radius for alerting people to especially nefarious activity like this armed robbery.
Why this matters: Google Now wants to be the virtual assistant that gives you timely, useful information. It's a pretty good travel guide and sports companion, with new features rolling out all the time.
Google Now's ability to compile data and repackage it in a helpful context lies at the heart of products like Google's newly-unveiled Inbox. It has a considerable lead over other companies in this area, as organizing information is in Google's DNA—and the better it does it, the more you'll keep using its products.