The Moto 360 smartwatch got a lot of buzz when it made its debut at Google I/O back in June, largely because of its round watch face. And now, it seems that LG also thinks round is the way to go.
According to a report from Engadget, the South Korean-based electronics company will announce a new round-faced smartwatch at next week’s IFA show in Berlin.
We don’t know of any specs for the new smartwatch—reportedly named the G Watch R—but LG published an unlisted teaser video to one of its official YouTube accounts, Engadget notes.
The teaser video hints at a completely round screen—a subtle jab, perhaps, at the Moto 360, whose screen isn’t actually completely round despite its round face. The video also quickly flashes different face designs and layouts, as well as a handful of other features like a step counter and compass.
With two major companies hopping on the round-smartwatch bandwagon, it’s probably safe to assume that other companies will follow suit. And if anything, it’s a sign that electronics makers have learned a lesson or two from the oft-ridiculed Google Glass: When it comes to wearables, looks matter big time, and might make the difference between a toy for early adopters only and a device that wins more mainstream acceptance.