Google's Android Wear OS for wearables is poised to change everything we know about smartwatches, and there's a good chance that it will be a big focus at Google I/O 2014 later this month. LG and Motorola have already announced smartwatches running Android Wear, but the LG G Watch could be the dark horse that's priced most competitively.
According to the folks at MoDaCo, the LG G Watch will officially launch on July 7 in the UK, and come in at a price lower than the £169.99 Galaxy Gear Neo. MoDaCo didn't cite its sources, but if this turns out to be true, it will be interesting to see the G Watch's impact on smartwatch market pricing—especially in the U.S.
The Gear Neo costs just $200 in the States, so if the G Watch is priced lower than the Neo in all world markets, then we may see an Android Wear devices that's just too cheap to pass up. Indeed, if the LG G Watch can undercut the competition by a decent margin, it could sway consumers eyeing the Moto 360, and put extra pressure on Samsung smartwatches—which don't even run Android Wear.
Hopefully Google I/O will shed more light on official pricing and availability for the upcoming smartwatches.