A long, long time ago, when cable television was considered a standard accessory in every middle-class household, several channels played music videos consistently throughout the day. The MTVs and VH-1s of the world have since had their programming largely overtaken by scripted reality shows, but Google hopes to put those music videos back in the spotlight with an on-demand video service through YouTube.
Although rumors have been circulating since last month that Google will offer a paid “all you can watch” video subscription service, Android Police’s recent teardown of the YouTube for Android app update reveals that the service may arrive sooner than we think. A piece of code embedded in the new YouTube app reveals evidence of something called Music Pass, which could possibly be the name of the rumored service that Google’s developing.
Features like background listing, uninterrupted music with “no ads on millions of songs,” and offline playback are all mentioned in the code. The phrase “no ads” suggests that Google will likely charge users for non-stop music video playlists, perhaps taking after the Google Play All Access streaming music service launched earlier this year. Android Police also notes that offline playback and background listening are specifically mentioned in relation to the Music Pass, which means they’ll likely be limited to paid subscribers.
Before you ready yourself for uninterrupted streaming, keep in mind there’s no official word from Google yet on whether or not the YouTube Music Pass will see the light of day. For now, you can download the new YouTube app directly from the Google Play store to enjoy its new slide-over menu bar and interface enhancements, and dream of the day when music videos matter again.
This story, "'All you can watch' YouTube subscription service may soon be ready to view" was originally published by TechHive.